Influencer Marketing Intern

Roots & DEX

Job Description

About the Company

ROOTS PR is an award-winning company with a vision – to deliver innovative communication ideas that build relationships and capture the public consciousness. As a network partner, ROOTS PR consists of passionate individuals from diverse backgrounds and cultures, including a dedicated branded content team to keep us ahead of the times. We work with our network partners to deliver effective reputation management campaigns that tell enduring brand stories.

We are looking for passionate Public Relations interns to join our team based in Ara Damansara, Petaling Jaya. We want someone, who is full of creative ideas and eager to contribute on a large scale that possess great working and learning attitude. The interns will gain visibility into the inner workings and aspects of the public relations field, provide concrete deliverables and learn from top to bottom.

When the internship is completed, the interns will be ready to enter any fast-paced PR firm and strive to do things creatively and differently.

Key Responsibilities

  1. Understanding on paid content and media landscape (influencer, broadcast, online news
    portal and social media tools.
  2. Source for key opinion leaders for different market segment and industry
  3. Drive and improve reader engagement and conversation through exclusive original content and ideas
  4. Derive ideas to tell a brand story through the creation of original content across platform including digital, video and influencer management
  5. Manage and drive day-to day campaigns on original content
  6. Build and maintain database on the above parties


  1. Resourceful, creative, proactive and flexible
  2. Strong communication and problem solving skills
  3. Excellent storytelling capabilities
  4. Good understanding on social media platforms
  5. Penchant for brand building, social / digital media trends and market sentiments
  6. Demonstrate curiosity and interest in clients and their businesses
  7. Proficiency in content writing, social media management and video production are plus
  8. Good in both written and spoken English. Ability to speak Mandarin and BM will be an added

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